Alexa Chung Is New Face Of Longchamp



Alexa Chung is the new of Longchamp, replacing Model Coco Rocha, selling accessories, like the classic Le Pliage bag, which celebrates its 20th anniversary in 2014.

The latest campaign was shot by Max Vadanul in St. Tropez and will include a short film, shot by Jean-François Julien, to debut at New York Fashion Week.

Print ads will be seen in February magazines.

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